8 Create Frequent small Campaigns

Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s two year campaign was broken into smaller chunks.

Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign

Obama was on the campaign trail for two years. Instead of one long campaign he created a series of small frequent campaigns – often for 1-2 days only. Campaigns focussed on producing tangible results on specific issues or audiences. For example, volunteer recruiting or women to women. This diversity allowed supporters to select the ones that most appealed to them. And it allowed supporters to celebrate successes along the way. This is even more critical for a corporate campaign that may be ongoing with no definitive end in sight.
Action : Chunk your overall campaign into smaller targeted flourishes.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Your Thinking Pattern is Your Real Differentiator

You’ve probably had this experience. You’ve been doing good work for years. Clients are happy. Projects succeed. People trust you. And yet, when someone asks you

March 29, 2026
Seen does not equal Trusted

If you’ve been increasing your visibility and still feel unseen in a deeper way, this might explain why. Most experienced professionals assume the answer is

March 25, 2026
The Invisible Transition from Insight to Masterplan

Most experienced professionals eventually move from producing insight to designing the structure behind their work. Early in your career, progress comes from finished pieces. A

February 22, 2026