Redesigning Work and Organizations for the Digital Age (2)
Derived from…
Seth Godin, Linchpin: Are You Indispensable
Previously
Redesigning Work and Organizations for the Digital Age (1)
Connection
Traditional organizations were composed of various elements.
Marketing sat over there, sales was here, production down there and management 
upstairs.
No more.
The internet and digital technologies dissolves the boundaries between these internal divisions.
It also promotes co-operation between suppliers at an unprecedented level and with crowdsourcing the line is blurred between customer and company.
Add the ability to connect with people globally and you have a huge opportunity to work in new ways.
Book Rapper References
- The Great Business Gestalt (Building ecosystems)
- Global Glue (The power of connection technology)
- Google Think (Rethinking your organizational architecture)
- The Bees Wees (Numerous examples of crowdsourcing)
Social
We can no longer rely on corporations and governments to address social concerns such as climate change, the homeless or poverty.
New organizations will focus on fulfilling social needs.
Aligning to social causes is the key to branding. 
And, it’s the lesson learnt from tribes forming on the internet.
Corporate Social Responsibility is mere icing on a stale cake.
Social Orientation designs the organization to create a profit that is channelled to fulfil the social need.
The younger generations won’t be interested without it.
And, through social media the means to connecting around events and causes is quicker and easier than ever before.
Book Rapper References
Brand Worship (The potency of a cause in branding)
