The Best Thought Leadership Content Strategy in 3 Questions
What’s the best thought leadership content strategy? How do you turn your thought leadership IP into content marketing that attracts new clients AND keeps existing clients? Why you should stop trying to multi-task your Content Neuroscience shows that our human brains can only focus on one thing at a time. We can’t multi-task. When we […]
How to write a manifesto in 60 seconds
How to write a manifesto in 60 seconds A manifesto is a powerful tool for creating the future. This might be for your personal use, team, organisation or community – the structure and format are essentially the same. In this post, I’ll walk you through the two essential steps you need to write a manifesto. […]
Three big reasons to write a Thought Leader Manifesto
The three big reasons to write a thought leader manifesto, answer the three big problems faced by business experts, consultants and professional service firms. How do you: Show up to potential clients as a solution to their problems? Scale your ideas and grow your business? Overcome the fear associated with sharing bold ideas? The good […]
How Thought Leaders earn money from what they know
How Thought Leaders earn money from what they know One way to earn money from what you know is to package up what you know into cheap easy to buy parcels. You could create a manufactured solution, so it is always ready to pluck off the shelf when someone places an order. But to do […]