Why A Seminar Series is Better Than A One-Off Event
I’ve had a couple of conversations recently with clients about running seminars. And it’s prompted me to share some thoughts with you here about the psychology of putting together events. The key idea is to run a series of events, not just one. Here’s five reasons why… 1 Build an Audience There is a general […]
How to Write 100 Blog Posts
A few people were somewhat surprised and amazed that I had written over 100 blog posts in the lead up to my trip to Asia. And, they wanted to know how I did it. Here’s some principles behind my work method and tips for you to write and create your next 100 blog posts. 1 […]
How to Post Content Whilst You Travel
I’ve had a few people ask me how I kept posting content whilst I was travelling through Asia for 7 weeks. They were even more interested when I told them I didn’t have regular internet access. Well, let me share a secret with you… only 1% of the content I posted was done whilst I […]
Travel Technology: What Worked, What Didn’t
I’ve just spent seven weeks wandering Thailand, Vietnam and India. Here’s a review of the technology I used during this trip and an assessment of what worked and what didn’t. Internet Access Internet access is the key to travelling and living on the cloud. Generally speaking Internet access was freely available in Thailand, not so […]
The Ideas Marketing Board Game
Yes, you read it right! The Ideas Marketing Board Game! I’m pretty excited about this. Some of you may know that under the banner of Ideas Architect I design custom board games for clients to translate their training programs into an activity they can license or franchise to others. Most training merely presents a bunch […]
How to Build a Business that Generates Leads for You
Here’s the links to the entire series of posts from the Book Rapper issue Your Referral Trumpet. This issue is derived from John Jantsch’s book The Referral Engine. Book Rapper Summary: Your Referral Trumpet Book Rapper Review: The Referral Engine Seven Principles for Building Referrals How to Build a Referral Culture The First Secret to […]
How to Create Strategic Referral Partners
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. A less obvious and potentially more lucrative opportunity is to form a network of business owners who cater to the same Ideal Customer. Who else serves your Ideal […]
How to Create a Customer Referral Network
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. Instead of thinking of individual referrals consider ways to generate multiple referrals. Customer Network Referrals The key to building a referral network through your customers is to design […]
How to Create A Marketing Plan That Inspires You
Most marketing plans are designed for implementation. That’s important. And, it’s not enough. How many times have you known what needs to be done and not done it? A dry, dull, mechanical plan will do that to you. An alternative is to write your Marketing Plan as a Manifesto. In this way, you will be […]
How to Educate Your Customers with Content
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Content is the new fuel for lead generation. Use it to educate your prospects to sample your wares; for your customers to learn how to grab the most value from your product/service and to instruct your advocates how best […]