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Archive | May, 2012

Five Books I Like

Here’s five of the six books we’re looking at rapping as Book Rapper’s next issue. The sixth book is Heidi Grant Halvorson’s 9 Things Successful People Do, which we previously mentioned here.   Demand Creating What People Love Before They Know They Want It Adrian Slywotzky Why do some products succeed and others fail? This book…

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Seven Steps to Business Model Innovation

Recently, I ran a webinar with organisational strategist Norman Chorn on Business Model Innovation. It was an extension to the Book Rapper issue The Business Model Game, as derived from Alexander Osterwalder and Yves Pigneur’s fabulous book Business Model Generation. Whilst the plan was to share our full recording, Camtasia has spat the dummy again…

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Four Reasons to Run a Webinar Series

I’m often asked how successful my webinars are… Usually the question is directed at finding out how many people attend my webinars. Whilst this is important it depends on your strategy as to whether this is the key measure of success. Here’s four ways to measure the success of your webinars… 1 The Invite Being…

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