Make Your Ideas Happen
Coming up with ideas is relatively easy compared to making them happen. And that’s the premise behind Scott Belsky’s book Making Ideas Happen. Buy Making Ideas Happen on Amazon In this slideshow from our Book Rapper webinar we explored simple strategies for filling the gap between your future vision and your current reality. Including: The […]
Webinar : How to Work From Virtually Anywhere
The Digital Nomad With the rise of laptops, mobile broadband and cloud computing we no longer need to be in our office to get things done. Welcome to the life of the digital nomad! It’s a lifestyle based on working where ever you are at that time. It might be working in your home-office, at […]
How to Create a Persuasive Webinar
I love the work of Chip and Dan Heath! I love their work so much I did not one, but two Book Rapper issues on their work. We rapped both of their bestselling books: Made to Stick and Switch. Made to Stick is all about designing your message so people get it – quick, easy […]
A Business Revolution: Free or Fee
Here’s the slides from our Book Rapper webinar derived from Chris Anderson’s Free. He’s the author of The Long Tail which we rapped in our first ever issue as Make Money From Niches. His book Free, is a few years old now. And, from chatting with clients and colleagues, it’s clear many have not incorporated […]
7 Ann Handley and CC Chapman: Content Rules
Our fourth post in a series counting down the 10 most influential books I’ve read this year – 2011. Ann Handley and CC Chapman: Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business (Book Website) Buy Content Rules on Amazon We previously reviewed this […]
Should I Do Social Media If My Clients Don’t?
A question that keeps popping up on our Ideas Marketing webinars and my personal conversations with coaching clients and colleagues is: Should I do social media if my clients don’t? I usually answer along these lines… Absolutely – we all can benefit from doing social media as a means to promoting, educating and selling to […]
Four Types of Ideas
Often when we talk about ideas, the conversation becomes a little vague because an idea is recognisable and also intangible. Generally, when we talk about ideas, we’re really talking about the way the idea is expressed. And, these four type of ideas are really four ways to express your idea. 1 Concept Most ideas start […]
8 Nancy Duarte: Resonate
Our third post in a series counting down the 10 most influential books I’ve read this year – 2011. Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences, John Wiley and Sons, New Jersey, 2010. In movies, the sequel rarely surpasses the original in quality and adoration. With books and authors, often the latter books […]
Twit Rapper: Obama Online
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
How To Create An Idea That Lasts Forever
Can you imagine living forever? Science has not yet uncovered the fountain of youth. And, there are clear signs of how to build an idea that could last an eternity. The Ideas Marketing Tree provides nine steps for you to have your ideas last forever… 1 Idea All ideas start as mere thoughts. Usually as […]