3 Simon Sinek: Start With Why
Our eighth post in a series counting down the 10 most influential books I’ve read this year – 2011. Simon Sinek, Start With Why, Portfolio by Penguin, London, 2009. Buy Start with Why on Amazon Simple and Profound This book is like Atul Gawande’s Checklist Manifesto – simple and profound. I’m a sucker for this! […]
Partnerunning Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Andrew and Sue O’Brien, Partnerunning Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image. Next Step: Some general points of contact via websites, Facebook […]
Optimism Zone Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Helen Macdonald, Optimism Zone Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is […]
4 George Lakoff : Don’t Think of An Elephant
Our seventh post in a series counting down the 10 most influential books I’ve read this year – 2011. George Lakoff, Don’t Think of an Elephant, Scribe Publications, Carlton North, 2004. Buy Don’t Think Of An Elephant! on Amazon This is not a new book. And it is a classic. It was first published in […]
Twit Rapper: Purple You
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Three Keys to Turning Your Postcard into a Keepsake
The most important reason for creating a postcard is for someone to hang to it. I have no interest in merely creating more stuff for people to throw in the bin as soon as they get home. It’s not wasteful for the environment and your marketing budget. Plus it diminishes your reputation. Instead you want […]
How to Create Potent Public Products: Postcards
In our earlier post on The Holy Grail of Marketing we talked about the possibility of having your customers pay you to promote your services. Whilst this seemed like an outlandish notion, we suggested that creating public products is a simple way to achieve this. One of the simplest and cheapest way to create a […]
5 Atul Gawande : The Checklist Manifesto
Our sixth post in a series counting down the 10 most influential books I’ve read this year – 2011. Atul Gawande, The Checklist Manifesto: How to Get Things Right, Profile Books, London, 2010. Buy The Checklist Manifesto on Amazon Profoundly Simple The premise of this book is so profoundly simple it’s likely you’re going to […]
How to Reach the Holy Grail of Marketing
Profit or Cost? Is your website a marketing expense? Whilst I’m not an accountant or a tax expert, the answer is usually ‘yes’. However, what if your website earnt you money instead of costing you money? You’d take that offer every day wouldn’t you? The same applies to the rest of your marketing. Does it […]
6 Scott Belsky : Making Ideas Happen
Our fifth post in a series counting down the 10 most influential books I’ve read this year – 2011. Scott Belsky, Making Ideas Happen, Portfolio by Penguin, London, 2010. Buy Making Ideas Happen on Amazon Some books you read strengthen your strengths, whilst others minimise your weaknesses. For me, this book is the latter. It’s […]