Four Qualities of Wise Crowds
Derived From James Surowiecki, Wisdom of Crowds PROFIT : The Wisdom of Crowds is not simply about getting any group of bodies together. Whilst it needs to be the right crowd, they don’t have to be a smart one provided they demonstrate the four key qualities for making wise decisions. 1 Diverse The simple mathematical […]
Collective Wisdom and Group Decisions
Derived From James Surowiecki, Wisdom of Crowds PROFIT : Are you good at making decisions? Be careful, that’s a trick question… Even if you’re really, really good at making decisions you may be surprised to know that a crowd will consistently out perform you. Here’s how… Collective Wisdom If you simply ask enough people then […]
Book Review : The Wisdom of Crowds
The Book James Surowiecki, The Wisdom of Crowds, Anchor Books, New York, 2005, ISBN: 0-385-72170-6, 284 pages. Précis The lone ranger expert who tinkers alone in his shed has been replaced by the universal mob of experts, amateurs and misfits. When it comes to making decisions, the crowd is smarter than any one individual. Features […]
Wise: How to Make Collaborative Decisions
The Book James Surowiecki, The Wisdom of Crowds, Anchor Books, New York, 2005 Speed RAP The world has gone collective! Making good decisions has always been important. Now, Surowiecki points us to the most effective way possible and it’s a collaborative approach. It’s time to employ internet and digital technologies to make it easier to […]
Smart Growth: Superlinks to Everything
Derived from both… Adam L Penenberg, Viral Loop Book Website: www.viralloop.com Author’s Website: www.penenberg.com Andy Sernovitz, Word of Mouth Marketing Book Website: www.WordOfMouthBook.com Author’s Website: http://GasPedal.com Andy’s other website: www.DamnIWish.com Our Blog Posts 1 Speed RAP, The Big Idea, Your Challenge http://www.bookrapper.com/2010/05/15/smart-growth-multiply-your-customers/ 2 BR Review: Viral Loop http://www.bookrapper.com/2010/05/16/book-rapper-review-viral-loops/ 3 BR Review: Word of Mouth Marketing […]
Smart Growth: The Twit Rapper Movie
You’ve read the tweets in our previous blog post now see the movie… Adam Penenberg’s Viral Loops and Andy Sernovitz’s Word of Mouth Marketing Tweets Summary as a Movie. YouTube Link: http://www.youtube.com/v/cIUY1mPTw4Y&hl=en&fs=1 See more Twit Rapper Movies: www.TwitRapper.com
Smart Growth: A Summary in 26 Tweets N-Z
Here’s the second 13 tweets of our Book Summary… N 6N Six T’s of #WOM Marketing: Triggers = why Talkers = who Topics = what Tools = how Taking Part = join in Tracking = results O 6O Get smart! Multiply your customers by designing your product to spread the message as it is used. […]
Smart Growth: A Summary in 26 Tweets A-M
Here’s the first 13 tweets of our Book Summary… A 6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM B 6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via […]
Seven Step Word of Mouth Marketing Action Plan
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively talk… It’s time to develop your Word of Mouth Marketing Strategy… Follow our seven steps to profit. 1 Trigger Explore the three reasons people might be talking about you. Discuss […]
The second four Properties of Information
The second four Properties of Information, continued from previous post. 5 Circulation Send a letter. One for each person, physically copied and sent. Send electronic mail. Send once and received by as many people as desired. Easier circulation, circulates more information. 6 Concentration Information can be concentrated. Store an entire set of encyclopaedia on one […]