The first four Properties of Information
What are the common threads linking decentralized marketing, word of mouth marketing, viral loops and viral networks? The short answer is it’s the same question we’ve been asking in all of our Book Rapper issues: What does it mean to be living in the Information/Knowledge/Digital Age? Typically, it shows itself as the old way and […]
13 Business Characteristics for Viral Growth
Derived from… Adam L Penenberg, Viral Loop PROFIT : How do you create a business that reaches new customers quickly, scales up rapidly and has the potential to earn a huge amount of money in a short period of time? Here’s 13 business characteristics you’ll need to consider to make this happen. 1 Free Adding […]
Stacking Networks to Create Double Viral Loops
Derived from… Adam L Penenberg, Viral Loop PROFIT : Double Viral Loops occur when one network is linked, stacked or piggybacked onto another. As one grows, so does the other. The key is the partnership fit. You need to be offering something highly desirable for the other network. And, ideally something they can’t easily create […]