Seth Godin Asks: Are you a Cog or a Linchpin?

The Connection between Seth Godin’s Purple Cow and Linchpin Seth Godin’s earlier book Purple Cow suggests in the internet world an average product for an average person was no longer effective. Instead, you needed a Purple Cow – a product remarkable enough to get people talking naturally about it. Now, it’s your turn. In Linchpin, […]