10 Define the Conversation

Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama defined what to talk about, what not to talk about and how to talk about it

27 Social Media Lessons From Barack Obama's Presidential CampaignWhat we are going to talk about needs to match how we are going to do that. Obama’s rally was for a transparent and honest Washington DC. And, those who represented the broken political campaign became the enemy that had to be defeated. This included Hillary Clinton. In this battle it was important that Obama supporters did not fight negativity with more negativity. When Clinton was negative toward Obama’s campaign, rapid response teams mounted a new fundraising drive as a show of strength.  ‘The Cost of Negativity’ inspired more than 10,000 people to donate $25 in a 24 hour period. Tutorials were also made available on how to interact with Clinton supporters to overcome smear campaigns and maintain open and honest discussion.
Action : Define what you’re going to campaign about.
Action : Define your own rules for how you’ll engage with your enemy.
Action : Debunk any smear campaigns with a targeted team.

Derived from Rahaf Harfoush, Yes We Did

More Updates

Say Goodbye to Procrastination - Four Thousand Weeks

Still waiting for the perfect time to start? That moment isn’t coming. If you’re ready to say goodbye to procrastination, this post is your turning

The Productivity Lie that's making you miserable - 4000 weeks

You’ve been lied to. There’s a lie that’s everywhere — in your planner, your inbox, your to-do list. And it sounds like this: “If I just

Four Thousand Weeks and The Power of Priorities

If you’ve ever said, “I just need more time”, you’re not alone. Most of us feel stretched, overwhelmed, and like we’re constantly behind. But what