Two Examples of Viral Networks
Derived from… Adam L Penenberg, Viral Loop Ebay Ebay was one of the first internet networks to create it’s own ecosystem. Now, more than a million people worldwide earn their sole income as eBay sellers. Add to this the millions of buyers and the forest of other suppliers offering products, postage and packaging. As the […]
Four Qualities of Viral Networks
Derived from… Adam L Penenberg, Viral Loop PROFIT : It’s likely you’re a member of one or more viral networks. They’re clusters of people congregating together to share things they create themselves. Many, such as Facebook and Twitter, are growing at exponential rates. Here’s some clues as to what’s driving them. 1 Network Effects Cars […]
Examples of Viral Loop Business Models
Derived from… Adam L Penenberg, Viral Loop Tupperware Tupperware is best known for its plastic homewares and it’s direct selling party plans. The sales consultant enrols a host to offer a party and invite guests to attend. The host earns commission on what is sold and the guests get to buy some household goodies. Then, […]
The Key To Multiplying Your Customers
Derived from… Adam L Penenberg, Viral Loop PROFIT : The key to multiplying your customers is to have positive feedback loops. It starts with someone liking you or your product and telling someone else. Referring one-by-one is useful, however opening up a decentralized referral system has the potential to explode and go viral. Feedback loops […]
Another 44 Actions to build Word of Mouth Marketing
Derived from… Andy Sernovitz, Word of Mouth Marketing Gift temporary brand tattoos Refer others to your friends Create a funny product name Redesign your packaging Send sneak previews Add photos from events Provide soft-copy handouts Offer ‘Bring a Friend’ for events Give 2 biz cards: extra one to share Highlight your popular blog posts Talk […]
44 Actions to build Word of Mouth Marketing
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : Now, you have the steps of your word of mouth marketing campaign, here’s some actions to grab, mould and test to see what works best for you. The key is to experiment with lots of little ones. What will you test this week? Have a […]
The Six Steps of Word of Mouth Marketing
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : The difference between word of mouth and word of mouth marketing is that one is random and the other is structured, organized and planned with a marketing objective to fulfil. Here’s six steps to help you design your WOMM campaign. Trigger What’s the trigger? What’s […]
Word of Mouth Marketing Rules (2)
Derived from… Andy Sernovitz, Word of Mouth Marketing WOM Marketing Rules Here’s 4 basic rules for word of mouth marketing. 1 Be Interesting As Seth Godin might have said, black and white cows are fairly common. However, a Purple Cow, now that’s interesting. You need to create a reason for people to talk about you. […]
Word of Mouth Marketing Rules (1)
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : If word of mouth rules then what the keys to success? Firstly, you’ll need something worth talking about. And, it’s true power lies in the person making the recommendation. Here’s some basic guidelines for you to discuss with others. Who Do You Trust? Do you […]
The Two Types of Self Promoting Products (2)
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing Before The Product Referrals aren’t just for people sharing with each other. Your product can be designed to be self-promoting as they are used. Some products have this built in without the need to think about it. For instance: ? […]