Products

Optimism Zone Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here's a case…

12 years ago

Three Keys to Turning Your Postcard into a Keepsake

The most important reason for creating a postcard is for someone to hang to it. I have no interest in…

12 years ago

How to Create Potent Public Products: Postcards

In our earlier post on The Holy Grail of Marketing we talked about the possibility of having your customers pay…

12 years ago

How to Reach the Holy Grail of Marketing

Profit or Cost? Is your website a marketing expense? Whilst I'm not an accountant or a tax expert, the answer…

12 years ago

The Two Types of Self Promoting Products (2)

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing Before The Product Referrals aren’t…

14 years ago

The Two Types of Self Promoting Products (1)

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : There are two…

14 years ago