Artifacts

How to create new tools to assist your community to build and leverage your idea.

How to Choose the Right Product

A simple framework for choosing the right product for you to create is the three Cs of the Product Food…

9 years ago

5 Reasons You Need a Uniform

One of the eight primary elements of Ideas Marketing is the artifact. And, one of the most under rated artifacts…

9 years ago

My Flag Design

Following on from our previous post on Five Reasons You Need a Flag, I was inspired. And, I felt like…

9 years ago

5 Reasons You Need a Flag

In our previous post we talked about five principles of good flag design. And, we suggested you that you need…

9 years ago

Challenge Coins

My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story…

9 years ago

Why You Need a Uniform

One of the eight components of Ideas Marketing is the artifact. Previously we defined this as: An artifact is any…

9 years ago

Artifacts and Ideas Marketing

What is Architecture? Back in my architect days I became really disappointed with one of the common ways people defined…

9 years ago

Extended Business Cards

Extended Business Cards Previously we wrote about the Pros and Cons of Business Cards. And, we finished with the important…

9 years ago

Business Cards – Pros and Cons

Why I haven't bothered with Business Cards Ah Business cards! They are one of the essential promotional tools every professional…

9 years ago

Minimum Viable Product

This is an excerpt from the Book Rapper issue called Pioneer: How to create and manage innovation. It’s derived from…

9 years ago