Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.
Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is not trying to sell you something.
Next Step: This is a great example of a next step. It only invites you to do one thing – visit the Optimism Zone Facebook page. It’s simple, specific and direct. And, best of all, it gives you a concise why as to why you might take this action.
Translation Text: This is Helen’s Manifesto. It provides context and meaning to the image and the call to action.
Website: OptimismZone.com
Ten people arrive in Arctic Finland. Before the first episode even begins, I started trying…
What happens when the way you’ve learned to succeed is no longer a way you’re…
Several decades ago I was on a bus trip winding through the Black Hills of…
Put a group of successful, educated adults into a training room and something strange can…
I was listening to David Marchese interview Mick Jagger for The New York Times Interview…
Michael Henderson's anthropology professor gave his students some unusual advice: "If you find an interesting…