Optimism Zone Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Helen Macdonald, Optimism Zone Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is […]

Three Keys to Turning Your Postcard into a Keepsake

The most important reason for creating a postcard is for someone to hang to it. I have no interest in merely creating more stuff for people to throw in the bin as soon as they get home. It’s not wasteful for the environment and your marketing budget. Plus it diminishes your reputation. Instead you want […]

How to Create Potent Public Products: Postcards

In our earlier post on The Holy Grail of Marketing we talked about the possibility of having your customers pay you to promote your services. Whilst this seemed like an outlandish notion, we suggested that creating public products is a simple way to achieve this. One of the simplest and cheapest way to create a […]

How to Reach the Holy Grail of Marketing

Profit or Cost? Is your website a marketing expense? Whilst I’m not an accountant or a tax expert, the answer is usually ‘yes’. However, what if your website earnt you money instead of costing you money? You’d take that offer every day wouldn’t you? The same applies to the rest of your marketing. Does it […]

The Two Types of Self Promoting Products (2)

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing Before The Product Referrals aren’t just for people sharing with each other. Your product can be  designed to be self-promoting as they are used. Some products have this built in without the need to think about it. For instance: ? […]

The Two Types of Self Promoting Products (1)

Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : There are two distinct options when generating word of mouth, referrals and viral loops. You can create the product first and then generate the talk about it. Or, you can design the product so it spreads the conversation […]