Communication or Conversation?
All marketing is under attack. The era of pre-prepared, one-way Communication is over. It’s time to converse back and forth. It’s time to stop talking ‘at’ your customers and start talking ‘with’ them. What is Communication? Communication: Marketer generated or initiated often without any concern or consideration for the intended recipient. Advertising aims to interrupt, […]
Ten Tenets of Good Conversation
Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every time, then what makes a good one? Knowing what makes a good face-to-face conversation is important and applying it your marketing is critical. 1 Natural Forced is fake! We can […]
Marketing Conversations
Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product, […]
Roger Simpson: Build Your Marketing System
Roger Simpson Roger Simpson is Australia’s #1 Authority on Customer ROI in the retail industry. He’s an expert on staff coaching, customer service and selling skills. His business is called The Retail Solution and he’s the author of the book of the same name: The Retail Solution. Roger has built a very successful business employing […]
What Are Your Customers Buying?
Hot Melbourne It’s been really hot the past few days in Melbourne. And, I don’t mean 30C, I mean stinking hot… 40C+. I work from home and I don’t have air-conditioning. I do have a trusty fan and a cold shower. And, sometimes that’s not enough. Anyway, I decided it was too hot to work […]
Get Paid to Promote Yourself
Get Paid to Promote Yourself Episode 024 of the Ideas Architect Podcast. Our Topic: Promote Yourself For most businesses, marketing is listed as an expense in the profit and loss statement. In this podcast episode we discuss four key principles for flipping this on it’s head and turn your marketing expenses into a new income […]
Marketing Partnerships with Simone Novello
Marketing Partnerships are when two organisations work together to achieve a marketing goal. Today we talk with Marketing Partnership expert Simone Novello from PartnerUp. This is Episode 20 of the Ideas Architect Podcast. Our Topic: Marketing Partnerships Why find 1000 customers when you can find 1 person who already has 1000 customers. That’s the fundamental […]
How to Reach the Holy Grail of Marketing
Profit or Cost? Is your website a marketing expense? Whilst I’m not an accountant or a tax expert, the answer is usually ‘yes’. However, what if your website earnt you money instead of costing you money? You’d take that offer every day wouldn’t you? The same applies to the rest of your marketing. Does it […]
Five Key Elements to Decentralized Marketing
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing 1 Repeatable The principle of mass marketing is that the same message can be copied and sent to many people. Any printed or electronic document can be replicated and sent to multiple people with the same message. 2 Spreadable Being […]
Decentralized Marketing
Derived from both… Adam L Penenberg, Viral Loop and Andy Sernovitz, Word of Mouth Marketing PROFIT : The old command and control mechanisms of the Industrial Age are being dismantled and replaced by decentralized, self-replicating viral loops and networks. It’s the new dawn of decentralized marketing. As discussed in our previous Book Rapper issue Leaderful, […]