Marketing Trends
This is an extract from the Book Rapper issue Marketing Now-How which is derived from Seth Godin’s brilliant book Meatball Sundae. 14 Marketing Trends Fourteen trends are redefining marketing. What’s the Big Idea Attract the Interested Slice and Dice Strengthen AND Outsource Scarce OR Abundant Cheap OR Best Hits to Niches Infinite Channels Authentic Stories […]
Marketing Trend – Authentic Stories
This is marketing trend #9 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Infinite Channels. Authentic Stories In the marketing days of old, businesses were easily able to tell us what they wanted us to hear using relatively few publication and broadcast sources. Generally, we […]
Marketing Trend: Infinite Channels
This is marketing trend #8 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Hits to Niches. Infinite Channels In the Old Marketing it was relatively easy to get noticed. You simply bought up lots of mass media advertising – eyeballs – and people noticed. Hopefully, […]
Marketing Trends – Cheap or Best
This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource Marketing Trend #5: Scarce or Abundant Two Marketing Choices In the Old Marketing there was plenty of average products selling for average prices. Beige, beige […]
Marketing Trends: Scarce or Abundant
This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource The Flip of Demand and Supply In the Old Marketing, some things […]
Strengthen and Outsource
Strengthen AND Outsource This is the fourth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice From In-house to Global In the Old Marketing, it was hard to find good help. […]
Marketing Trends: Slice and Dice
This is the third in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Where is the Profit? What is the most profitable part of your business? In the Old Marketing, one product line typically subsidised another and […]
Marketing Trends – Attract the Interested
Attract the Interested This is the second in a series of 14 marketing trends adapted form Seth Godin’s book Meatball Sundae. The first marketing trend was: What’s the Big Idea. The Old Marketing, was like panning for gold. The more silt you put in your pan the more likely you were to strike gold. ie, […]
Marketing Trends – Big Idea
What’s the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was given to those who advertised […]