1 Marry Campaign and Structure
Part 1 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign The structure of your campaign reflects the values you hold. Obama wanted ordinary people coming together around a common purpose. Therefore he built a grassroots, bottom-up organization. And, this reflects the nature of the internet. In particular it mirrors how people connect in […]
Leading With Social Media
Derived from Rahaf Harfoush, Yes We Did For the naysayers ‘Leading With Social Media’ may sound like an oxymoron. In contrast Barack Obama’s Presidential campaign has set the benchmark for what can be achieved using social media. Three decisive strategies underpin the campaign’s success: sparking the desired action, rapping the right conversations and building a […]
Obama Online : Become a World Leader Using Social Media
The Book Rahaf Harfoush, Yes We Did Web and Blog : www.rahafharfoush.com Twitter : @rahafharfoush The Big Idea Social Media can be used to create real-world results. Assemble online. Act offline. Speed RAP Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media. […]
Twit Rapper Movie: Obama Online
Here’s the latest Twit Rapper movie… It’s a 5 minute version of the Book Rapper issue that’s soon to be released: Obama Online. It’s the story of how Barack Obama used digital technology and social media to become a world leader. His campaign is the benchmark for what you can achieve through social media. It’s […]
How the Internet is Shaping Your Organisation
The Book: Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006. Our Context During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence. It was thought impossible that a plane could get anywhere near […]
Obama: The First Social Networking President
Tomorrow is the big day. Barack Obama is inaugurated as the 44th US President and the first black president. Being the first black president is a spectacular achievement in a country where many did not believe it was possible in their lifetimes. It seemed so unlikely only 12 months ago and here we are, it’s […]