Charles Duhigg: The Power of Habit

Book Review: Charles Duhigg, The Power of Habit

Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business, William Heinemann, London, 2012.

The Author

Investigative journalist with The New York Times
Received numerous awards for his writing
Graduate of Harvard Business School & Yale University
Lives in New York with his wife and two sons
Is working on his ‘fried food’ habit…
Charles Duhigg on Wikipedia
CharlesDuhigg.com

Speed RAP

Around 40% of our decisions are not decisions at all. They’re the reflex action of our habits in play. Our habits help and hinder us. They save us from thinking and they make us un-thinking. Science is now unlocking their keys making it easier to create better ones.

The Big Idea

It’s not just you and me that have habits. Our organisations and our communities do too. And, the clue to creating winning habits lies in the simple formula of : cue, routine and reward. When we experiment with these we alter our behaviours and ultimately our results.

Your Challenge

Which habits do you want to kick? And, which do you want to grow? Now’s your chance. This is your toolkit for creating winning habits. Pick one today to create automatic success.

Book Rapper Says…

It’s a poke in the ribs to remind me that I can become the person I want to be. What an opportunity! The chance to re-invent myself ha-bit by ha-bit. Currently exploring my keystone habits! Mmm…

We listed ‘Habits’ as one of our top seven success principles for 2014. This book could be the inspiration you need to create your best year yet.

Here’s the Book Rapper slideshow summary of The Power of Habit.