Choose Your Best Online Channel
Today we have a lot of choice. And, this applies to showcasing, sharing and growing your business through the large number of online social media channels. And, this morning I had a great conversation with Irma Zimmerman about: What online channels are you using? And, which ones are you best suited to? Image from: Social […]
Brian Coogan – Protect Your Website
Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my site they merely made some small back door entries into my site files. Whilst I was completely oblivious to this, I received a call from my trusty web hosting company to tell me about the […]
When To Work for Free – Podcast
Every now and then I write a blog post that strikes a chord and sparks some conversation. And, this podcast prompted a few comments, phone calls and even some debate amongst friends. We asked the perennial business question that seems to confront all solo operators at some stage of their career: When is it OK […]
The Mobile Revolution
Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for the main game. And, if you thought things had changed a little recently, well… get ready for more disruption and opportunity. In this episode of the Ideas Architect Podcast we […]
When is it OK to work for Free?
When should you work for free? That can be a tricky question to answer sometimes… We discuss the pros and cons of working for free across eleven different scenarios. (Also available as a podcast episode to listen to – link at the bottom of this page)) [Updated 1 March 2022 – Podcast link added] Recently, […]
Seven Small Business Rules for Solo Operators
Seven Small Business Rules Small Business Rules! I love running my own business. But it’s not always easy. It’s tough being in business. Especially when you are a solo operator and you’re doing everything. While there is always more to do, that’s not the hardest point. Instead, the real challenge is knowing what to do. […]
Suzanne Mercier, Unmask Performance
Are you not operating at your best? Not feeling good enough to fulfill you role? Or sabotaging your own success? It might be that you’re experiencing the Imposter Syndrome. In this podcast episode we talk to Australia’s expert in this area and how she has built her business around a leading edge idea. About Suzanne […]
Helen Macdonald, Corporate Optimist
In this episode of the Ideas Architect Podcast, we talk with Helen Macdonald, the Corporate Optimist about her plan to create an international community of one million optimists. And, she has just launched the Optimist Foundation. We discuss the challenge of doing what pays the bills and doing what you love. Whilst Optimist is her […]
Australia and Ideas Marketing
Ideas Marketing is based on the principle that you start your branding and marketing process based on your big idea – your promise, the cause you stand for, the beliefs you hold dear. Then you build this idea into existence in a range of different forms so people can live your idea every day. It’s […]
The Unlimited Ideas Podcast
One of my great strengths is my ability to come up with ideas. Whilst I appear to do it with ease, there is some method to my creative genius. Coming up with new thought is crucial for innovation and content marketing. You want to create fresh content for your blog, your podcast, your social media […]