Sticky Change Example 3: Lose Weight Through Visual Trickery
Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP9 we explored tweaking your environment as a means to changing your behaviour. One suggestion was to make it smaller. And, in this video Obesity expert Dr. David […]
Sticky Change Example 2: Are You An Entrepreneur?
Having just released the latest Book Rapper issue Sticky Change: Make Change Happen Quickly Smoothly Easily, here’s a series of real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’. If shrinking the task makes […]
Sticky Change Examples 1: Stairs Versus Escalator
How do you encourage people to take the stairs and gain some exercise when they would rather take the escalator? You could try talking to them and telling them all of the rational and logical arguments for why they need to exercise and more their bodies more. But that’s not likely to work – climbing […]
BR Lesson 4: Book Rapper’s Identity Crisis
Book Rapper has had four different identities. And I don’t just mean a logo in the corner. Each of these identities include registering, hosting and designing a website. And they include logo designs too. Four Versions The first ever issue went out under the banner of ‘The Idea Service‘. The second issue went out as […]
Lesson 3 : What Do You Love To Do?
I used to scoff at people that suggested that if you only did what you loved then life would flow more easily, smoothly and effortlessly. I didn’t believe life worked like that. It didn’t make sense that it could. Now, I’m a believer. And that’s one of my big lessons from Book Rapper. When it […]
Lesson 2 : What Are You Already Doing?
So how do you create low hanging fruit? At first I thought I had to go off and create something from scratch. Then I had a brainwave. I often joke that one of my greatest strengths is that I’m fundamentally lazy! LOL! What I really mean is that I typically look for short cuts. Surprisingly, […]
Lesson 1: Are You Stuck In Your Big Picture Vision?
Book Rapper Lessons I’m often asked about the things I’ve learnt from writing 27 Book Rapper issues and having over 21,000 issues downloaded over the past three and a bit years. In response to your requests I’m starting a new blog series ‘Book Rapper Lessons’. You can follow it with the category tag ‘Book Rapper […]
Where Are We Now?
Book Rapper Context piece for Jeff Jarvis‘ What Would Google Do? A Few Changes… Over the past 20 years we’ve seen a few changes… The Berlin Wall has fallen and the Cold War has ended. We’ve had some localized wars in Iran, Iraq, the Mid-East and Bosnia. We have a black US President, a worldwide […]
How to Get People to Seminars
Here’s a video snippet from Ideas Lunch 10 in Sydney June 23. The lunch topic was ‘Crowdsourcing’ and this piece is discussing how to get people to your seminars. YouTube Link for this video: http://www.youtube.com/watch?v=6nO-qJ6i4hI For more Book Rapper videos: http://www.youtube.com/user/BookRapper
The second four Properties of Information
The second four Properties of Information, continued from previous post. 5 Circulation Send a letter. One for each person, physically copied and sent. Send electronic mail. Send once and received by as many people as desired. Easier circulation, circulates more information. 6 Concentration Information can be concentrated. Store an entire set of encyclopaedia on one […]