What Sells CEOs on Social Networking?
I read a great article today I wanted to share with you. It’s called ‘What Sells CEOs on Social Networking‘. It’s an interview between David Kiron, executive editor of Innovation Hubs at MIT SMR and MIT Sloan’s Andrew McAfee. In 2006, McAfee coined the termed “Enterprise 2.0” as a way of describing the impact of […]
The Best Way to Create And Own a Unique Position in the Market
The number one question I’m asked is: “How can I create and own a unique position in the market?” It’s an important question because when you know the answer a whole bunch of things fall into place like dominoes falling over each other. For instance, you can then easily determine: What to focus on and […]
Book Rapper Summary: Your Referral Trumpet
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business […]
How to Get Paid to Promote Yourself
The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you’ll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
Brand Worship
The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The BIG Idea We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. Speed RAP People queue overnight to be the first into the new […]
Brand Worship – The Culting Edge
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
1000 Manifestos Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Geoff McDonald, 1000 Manifestos Fridge Test: I think this is a great image! Of course I would say that… I took the photo and it’s my postcard. Would you put […]
Partnerunning Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Andrew and Sue O’Brien, Partnerunning Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image. Next Step: Some general points of contact via websites, Facebook […]
Optimism Zone Postcard Case Study
Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate. Case Study: Helen Macdonald, Optimism Zone Fridge Test: Would you put this image on your fridge? I would. It’s a gorgeous photo of sunflowers. Plus it has a simple message that is […]