It’s Not About the Workshop, Seminar, Boot Camp, Conference or Event!
Lance Armstrong book “It’s Not About The Bike” is an inspiring read and can be applied to almost all walks of life. And, in particular in this blog post I want to talk about it in relation to the marketing of your workshop, seminar, boot camp, conference or event. And, while I’m at it, you […]
Why A Seminar Series is Better Than A One-Off Event
I’ve had a couple of conversations recently with clients about running seminars. And it’s prompted me to share some thoughts with you here about the psychology of putting together events. The key idea is to run a series of events, not just one. Here’s five reasons why… 1 Build an Audience There is a general […]
The Ideas Marketing Board Game
Yes, you read it right! The Ideas Marketing Board Game! I’m pretty excited about this. Some of you may know that under the banner of Ideas Architect I design custom board games for clients to translate their training programs into an activity they can license or franchise to others. Most training merely presents a bunch […]
The Ideas Marketing Seminar Series
Late last year we trialled a couple of 3 hour seminars. And, based upon this success we’re going to run some more… It’ll be a similar format to the previous seminars. They’ll be 3 hours in length. They’ll be run as small-group sessions with between 6-10 people. Two seminars will be held on each day. […]
The Book Rapper Webinar Series 2012
Following from the success of our webinars from last year we’re launching a series of new webinars for this year. We will be continuing with our Book Rapper series of webinars. These will be complimentary webinars. You can attend and participate in the live events or if you register you can also listen to the […]
Ideas Lunch: Turn Your Dream into Business
An inspirational story of turning an idea into a book, a business and a world trip. What started out as a throw-away line has become the life force that drives this amazing couple forward. Andrew and Sue O’Brien are the Couple On The Run. Their love of running – together – is the source of […]
The Seminar Sandwich
In response to your requests we’re trying something new! The Seminar Sandwich is a triple treat! 3 events in one day. It’s two seminars and back by popular demand the Ideas Lunch as a face-to-face event. Whilst the webinars are getting good feedback, a face-to-face event enables you to grab a bite to eat plus […]
How to Get People to Seminars
Here’s a video snippet from Ideas Lunch 10 in Sydney June 23. The lunch topic was ‘Crowdsourcing’ and this piece is discussing how to get people to your seminars. YouTube Link for this video: http://www.youtube.com/watch?v=6nO-qJ6i4hI For more Book Rapper videos: http://www.youtube.com/user/BookRapper
What does it mean to be ‘Live’? Part 4
What does it mean to be ‘Live’? Part 4 Following from our previous posts on the ‘The Virtual Presenter’, “What does it mean to present in the ‘live’ world?” In this series of blog posts, we’ll take a tour of some of the industries that have already grappled with this question. 4 Comedy The role […]
What does it mean to be ‘Live’? Part 3
What does it mean to be live? Part 3Following from our previous posts on the ‘The Virtual Presenter’, “What does it mean to present in the ‘live’ world?” In this series of blog posts, we’ll take a tour of some of the industries that have already grappled with this question.1 Theatre2 Music 3 MoviesWhen movies […]