Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively
Derived from… Andy Sernovitz, Word of Mouth Marketing PROFIT : It’s time to stop talking and start thinking so we and others can more effectively
The second four Properties of Information, continued from previous post. 5 Circulation Send a letter. One for each person, physically copied and sent. Send electronic
What are the common threads linking decentralized marketing, word of mouth marketing, viral loops and viral networks? The short answer is it’s the same question
Derived from… Adam L Penenberg, Viral Loop PROFIT : How do you create a business that reaches new customers quickly, scales up rapidly and has
Derived from… Adam L Penenberg, Viral Loop PROFIT : Double Viral Loops occur when one network is linked, stacked or piggybacked onto another. As one
Derived from… Adam L Penenberg, Viral Loop Ebay Ebay was one of the first internet networks to create it’s own ecosystem. Now, more than a
Derived from… Adam L Penenberg, Viral Loop PROFIT : It’s likely you’re a member of one or more viral networks. They’re clusters of people congregating
Derived from… Adam L Penenberg, Viral Loop Tupperware Tupperware is best known for its plastic homewares and it’s direct selling party plans. The sales consultant
Derived from… Adam L Penenberg, Viral Loop PROFIT : The key to multiplying your customers is to have positive feedback loops. It starts with someone
Derived from… Andy Sernovitz, Word of Mouth Marketing Gift temporary brand tattoos Refer others to your friends Create a funny product name Redesign your packaging