Part 11 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama micro-segmented his audience to create relevant content. In a campaign that generated

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Part 10 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama defined what to talk about, what not to talk about and how

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Part 9 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign The Obama Campaign systematically tested everything. Every email, text message, website visit and

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Part 8 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s two year campaign was broken into smaller chunks. Obama was on the

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Part 7 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign focused on Activity and Engagement. The transition point from your big

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Part 6 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Use Video to Document and Share Video was one of the most effective

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Part 5 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Lead With Your Blog Your blog is your primary storytelling vehicle and distribution

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Part 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Social Media is a vehicle for telling ongoing stories. To amplify the feelings

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Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign Obama’s campaign was very clear on what was important. The entire campaign was

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Shepard Fairey - Obama Hope Poster

How to Build a Global Brand Barack Obama’s Presidential Campaign in 2008 is a great example of how to build a global brand. Sure, he

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