How do you encourage people to take the stairs and gain some exercise when they would rather take the escalator? You could try talking to

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Book Reviews Chris Guillebeau, The Art of Non-Conformity, Perigee, Penguin, New York, 2010. I’ve been a fan and regular blog reader of Chris Guillebeau’s The

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Here’s all the links of the 27+1 lessons and actions you can employ in your online campaign today. Pick one to implement and profit from.

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Part 28 of 27 (unplanned bonus) Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign reached its target and stopped – leaving his supporters

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Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign fuelled their supporter base by promoting user generated content. User generated

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Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign used comments to listen to their community. One of the most

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Part 25 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign discovered key information by simply asking their supporters. One of the

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Part 24 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign let their supporters teach them. Learning is best applied when it

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Part 23 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign combined online resources with interactions with real people. In building a

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Part 22 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign provided multiple layers of training for supporters. Training your supporters in

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