I’m pleased to announce the launch of my new book! It’s called ‘Ideas Marketing: How to Design, Build and Sell Your Idea’. If you’ve been following my blog posts and webinars and seminars and workshops, then you’ll be familiar with some of the content. It takes you through the nine
This article is the Context piece from the Book Rapper issue: Twittergy. It provides a context for the book summary of Joel Comm’s book Twitter Power. Too Obvious! It doesn’t make sense! Who would have predicted that Twitter could take off in the way that it has? It’s too simple
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind
An inspirational story of turning an idea into a book, a business and a world trip. What started out as a throw-away line has become the life force that drives this amazing couple forward. Andrew and Sue O’Brien are the Couple On The Run. Their love of running – together
This article is the Context piece from the Book Rapper issue: Frog Power. It provides a context for the book summary of Steve Zaffron and Dave Logan’s book The Three Laws of Performance. World Peace In the good old days, it was politically correct to sit back and smile as
The Book Steve Zaffron & Dave Logan, The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life. Speed RAP The key to a breakthrough in your performance lies in seeing how your current situation is occurring to you. Change the context you are operating from and
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series
The Book Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership Speed RAP Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with
The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you’ll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly
This article is the Context piece from the Book Rapper issue: Eye Create. It provides a context for the book summary of Gregory Berns’ book Iconoclast. Exploring & Exploiting The golden age of discovery was in the 15th century as explorers boarded their ships to discover the rest of the