A few people were somewhat surprised and amazed that I had written over 100 blog posts in the lead up to my trip to Asia. And, they wanted to know how I did it. Here’s some principles behind my work method and tips for you to write and create your
A few people were somewhat surprised and amazed that I had written over 100 blog posts in the lead up to my trip to Asia. And, they wanted to know how I did it. Here’s some principles behind my work method and tips for you to write and create your
I’ve had a few people ask me how I kept posting content whilst I was travelling through Asia for 7 weeks. They were even more interested when I told them I didn’t have regular internet access. Well, let me share a secret with you… only 1% of the content I
I’ve just spent seven weeks wandering Thailand, Vietnam and India. Here’s a review of the technology I used during this trip and an assessment of what worked and what didn’t. Internet Access Internet access is the key to travelling and living on the cloud. Generally speaking Internet access was freely
Yes, you read it right! The Ideas Marketing Board Game! I’m pretty excited about this. Some of you may know that under the banner of Ideas Architect I design custom board games for clients to translate their training programs into an activity they can license or franchise to others. Most
Here’s the links to the entire series of posts from the Book Rapper issue Your Referral Trumpet. This issue is derived from John Jantsch’s book The Referral Engine. Book Rapper Summary: Your Referral Trumpet Book Rapper Review: The Referral Engine Seven Principles for Building Referrals How to Build a Referral
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. A less obvious and potentially more lucrative opportunity is to form a network of business owners who cater to the same Ideal Customer.
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) The obvious place to source referrals is through your existing customers. Instead of thinking of individual referrals consider ways to generate multiple referrals. Customer Network Referrals The key to building a referral network through
Most marketing plans are designed for implementation. That’s important. And, it’s not enough. How many times have you known what needs to be done and not done it? A dry, dull, mechanical plan will do that to you. An alternative is to write your Marketing Plan as a Manifesto. In
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Content is the new fuel for lead generation. Use it to educate your prospects to sample your wares; for your customers to learn how to grab the most value from your product/service and to
Late last year we trialled a couple of 3 hour seminars. And, based upon this success we’re going to run some more… It’ll be a similar format to the previous seminars. They’ll be 3 hours in length. They’ll be run as small-group sessions with between 6-10 people. Two seminars will