One of the most important and most asked questions around Content Marketing is: Where do I start? It’s fundamental because we all have to start somewhere. Here’s my take on where you should start with a one-minute excerpt from our previous webinar… http://youtu.be/CAnxUu-dUVw The great thing about this method is
If you’re already writing an occasional blog, have an e-book or are active on Facebook you might be wondering how to take your Content Marketing to the next level. And, that next level may be to create a new income stream that not only attracts your ideal customer it also
What do four men do when they have spare time on their hands? They stand on a Melbourne street in the crisp morning air at 7:18 and wait for a parking meter. Not a parking space, a parking meter. I was one of them. We’d all parked our cars and
One of the challenges everyone faces around Content Marketing is to select their channels or their modes of sharing. Should I blog? Should I do video? Should I do a podcast? What are you positioned to attract? Recently, I was approached by a successful entrepreneur to work for his organisation.
This blog post was inspired by a comment from Corrinne with regard to our earlier post on the slideshow used by the authors of The Plateau Effect to promote their book. Corrinne is writing her own book and jokingly asked for any gems on getting it done faster. So, here’s
I’m going to be blunt here… The biggest excuse I hear from people procrastinating about Content Marketing is this: “But, I don’t know what to blog about?” If you really want to get the effect, use a really whiney, whingey voice… “But, I don’t know what to blog about?” And
Here’s an interesting book summary by the authors promoting their book. It reflects what I’ve been saying around Book Rapper for some time… A book is one way to design, build and sell your idea. If you make it the only way you package your idea, your audience will be
I’ve had a few people asking me about the video on yesterday’s post. Here’s the background story… Pete Kvist recently presented a webinar for Dale Beaumont’s Business Blueprint community on Fiverr. Fiverr Fiverr, as the name suggests, is a website where suppliers offer a service for five dollars. That’s right
How’s business? Do you have enough clients? And, are they your ideal clients? Previously, we might have advertised to sell our services and attract clients. Today, with the rise of the internet, how we buy things has changed. Mostly, we ignore advertisements. We know they’re biased. Instead, we seek out information from
Some of the typical questions I’m asked about Content Marketing include: • Should I have a blog? • How often should I produce content? • Should I write, produce video or a podcast? • Can I charge for my content? The consistent answer to all of these questions is: It