Sell Your Ideas: Six Success Principles for Giving Your Idea a Potent Twist Welcome to Episode 021 of the Ideas Architect Podcast. Our Topic: Sell Your Ideas Geoff McDonald shares a Book Rapper recording from one of his favorite books. In this episode Geoff takes the ideas from the brothers
Marketing Partnerships are when two organisations work together to achieve a marketing goal. Today we talk with Marketing Partnership expert Simone Novello from PartnerUp. This is Episode 20 of the Ideas Architect Podcast. Our Topic: Marketing Partnerships Why find 1000 customers when you can find 1 person who already has
How is a Manifesto different from a Mission and Vision Statement? In part one, we talked about ‘Who is it For?’ And, here we discuss the second big difference… the context they set. The End of Things As the terms suggests, the Vision or Mission Statements define the place we
THE question that I’m asked the most about manifestos is: How are they different to a mission statement or a vision statement? My usual answer tends to focus on two things: Who they’re for and what they’re about. Mission and Vision Statements The big problem with Mission and Vision Statements
Our latest interview with Andrew Melville. Episode 019 of the Ideas Architect Podcast. Our Topic Andrew Melville is a master of communication. With a background as a journalist, in PR, as a radio show host, community worker and university lecturer he’s tackled communication from many angles. Add to this his
Content Marketing Strategy – Six Business Models to make money from your content. Episode 018 of the Ideas Architect Podcast. Our Topic: Content Marketing Strategy Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no cost, positions you
How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known
Wicked Thinking: How to Resolve Complex Problems. Episode 016 of the Ideas Architect Podcast. Geoff McDonald shares a Book Rapper recording. In this episode he takes the ideas from Eric Knight’s book Reframe: How to Solve the World’s Trickiest Problems and raps them for you in under 30 minutes. Our
What makes someone successful? In particular what makes Malcolm Gladwell (Author’s Website) so successful? He’s written four New York Times best sellers and it’s likely his most recent publication David and Goliath (Amazon) will follow suit. Haircuts One story I’d heard was that his career took off when he grew
Graeme Cowan – Build Your Resilience, Boost Your Mental Fitness Episode 015 of the Ideas Architect Podcast. Our Topic: Resilience Graeme Cowan is a former Management Executive who crashed and burned – in a big way. After suffering with depression for over 5 years he tried multiple attempts to take