Ideas Marketing is a unique approach to designing, building and selling your ideas. Here are the eight core elements of Ideas Marketing… 1 Manifesto All great things start with a declaration. And, your manifesto is your public declaration of your intent. It becomes the BIG idea that you build through
A night NOT to remember Previously I wrote about Seven Steps to Create Sensational Experiences. And, it forced me to reflect on a recent night out for dinner with some friends. The most interesting thing was that whilst most of the night was good, a few small things left us
Stories I’ve fallen in love with two things lately… If you’ve been reading this blog you might have noticed I have a ‘thing’ for stories at the moment. For a long while I dismissed them as a simple spin of the usual marketing spiel. Now, I’ve come to realize something
In 1998, Joseph Pine and James Gilmore coined the term ‘the experience economy’ to describe the next economic evolution after the agrarian, industrial and service economies. They suggest it’s no longer enough merely to provide a service to your clients. The bar has been raised and now the advantage lies
What are the four types of manifestos? Knowing this will help you write a manifesto to create your future, and possibly the future of those around you as well. [Updated and Expanded Dec 2022] There are four main ways to write a manifesto because there are four types of manifestos.
Zach Friend, On Message: How a Compelling Narrative Will Make Your Organization Succeed, Turner Publishing, Nashville, 2013. Walk Your Talk Given I’m a designer of messages and information products, I’m willing to admit I’m a hard marker when it comes to judging the design and layout of books. The old
What’s the best thing you can do on New Years Day? Apart from recover from last night’s celebrations, you can plan your year ahead. To help you create your best year yet, here are the 10 questions I ask myself each year on New Year’s Day… Review Last Year I
What are the best business books of 2014? A best books infographic is my way of summarizing the best books I’ve read in 2014. What are the best business books you’ve read recently? Each year, I read a lot of books. In 2014, I read 49 books in total. They’re
If you’d rather listen to this article you can grab our podcast episode here. Our infographic of these best books is here. The Best Books I’ve Read This Year Each year for the past 12 years I’ve aimed to read 50 books. And, every year except one I’ve read at
Our Topic What are the best books you’ve read in 2014? Each year for the past 12 years I’ve read between 40-50 books a year (except one year when I only read 30+ books). So far this year I’ve read 49 books. And, this sparks the obvious question: which ones