The Book Alexandra Watkins, Hello My Name is Awesome: How to Create Brand Names That Stick, Berrett-Koehler, San Fransisco, 2014. Giving It All Away Alexandra
The Book Alexandra Watkins, Hello My Name is Awesome: How to Create Brand Names That Stick, Berrett-Koehler, San Fransisco, 2014. Giving It All Away Alexandra
Over the past couple of weeks, the words have just been flowing. I feel like I’ve written some of my best blog posts! Today, I
The Book Shawn Achor, Beyond Happiness: The 5 hidden keys to achieving success, spreading happiness and sustaining positive change, Crown Business, New York, 2013. His
Given today is officially Australia Day, I thought it would be appropriate to do an Ideas Marketing case study on an entire country: Australia. That’s
Recently, I’ve been approached by a client who has bought the rights to a powerful new product for distribution in Australia and New Zealand. They
It’s time for me to confess. I’ve been guilt of building a myth. It’s not exactly untrue. And, there’s more to it than the bold
One of my great strengths is my ability to come up with ideas. Whilst I appear to do it with ease, there is some method
If you follow my blog you’ve probably realized I write a lot. At the moment, I’m posting every single day. And my plan is to
Seinfeld built a fabulous career from his observations of the everyday. And, today it’s my turn. Let’s take the important subject of innovation and view
This is an excerpt from the Book Rapper issue called Pioneer: How to create and manage innovation. It’s derived from Eric Ries’ best selling book