Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this, I want to showcase some
Generally, manifestos have not been widely used in the corporate world. And, as part of my mission to change this, I want to showcase some
My Favourite Podcasts One of my favourite podcasts is 99% Invisible. Each episode of the show tells an enchanting story usually about some design, architecture
Is your website safe? Recently, I had my Book Rapper website hacked. I was fortunate that they didn’t deface my site they merely made some
How to Win at Tennis My brother is a keen tennis player. He has been since he was around ten years old. To win at
What are you building? It might seem like we are all building completely different businesses. You might be a trainer, I might be a coach
As part of my word for the year #us, I’m putting a lot of focus on Partnership Marketing. And, I’ve just completed Simone Novello’s Partner
In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s a big call! So, what
What are examples of rituals? One of the eight elements of Ideas Marketing is the ritual. Whilst we normally associate rituals with religions, they
Every now and then I write a blog post that strikes a chord and sparks some conversation. And, this podcast prompted a few comments, phone
The Book Ori Brafman and Judah Pollack, The Chaos Imperative: How Chance and Disruption increase Innovation, Effectiveness and Success, Crown Business, New York, 2013. The