The key to building great relationships – with a partner or a customer – is to develop an empathy and deep understanding for what they really want. Here we consider the ‘jobs we need done’ as an alternative to traditional customer profiling. Customer Jobs We Need Done Typical marketing logic
Your purpose is your benchmark for decision-making in your life and business. Here we look at three things to help you Define your business and life purpose. Choose or Not Whether we choose it or not we have a purpose – and so does every business. Whilst ad-hoc purpose often
Do you have a business model? And, how would you know if it was the right one? I’ve been talking with people about business models lately because I’m preparing a presentation for National Speakers on the topic of ‘Business Models for Speakers.’ From this, I’m noticing the same question popping
Do you wear a watch? I don’t and haven’t for a while. Watches have been through a remarkable transformation over the past 30 years. They epitomize the trend I’ve called ‘electronify’ that we transform mechanical products into electronic ones they inherit a host of new features and let us do
Innovation and Coffee Recently, I wrote about Innovation Lessons from drinking coffee. The post was so popular I turned it into a podcast episode also. I was telling a colleague Suzanne Mercier about this and they said, ‘Have you seen the TED talk about innovation in coffee houses?’ I hadn’t
Simple Strategy sounds obvious. But, most strategy is not strategic. That’s the view of world strategy expert Richard Rumelt in his bestselling book Good Strategy, Bad Strategy. At best most strategic is merely a good plan – whilst this might be useful it might also undermine your chances of success
The Book Value Proposition Design – How to create products and services customers want. Authors: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith and designed by Trish Papadakos. The BIG Idea How do you create value for your customers? That really is one of the most fundamental questions you can
Previously we introduced the seven disruptive design principles of every new thing. And, we shared an example of how information has been added to the motor car and transformed it from a mechanical beast to a fully-automated driverless vehicle. Today we want to share some of the other ways that
Today, the technology of virtual augmentation is about to kill off one big part of the need to learn a language. Virtual Augmentation means that graphic or virtual images are overlaid on top of live pictures. A simple example would be watching sport when the score is displayed at the
There is something very simple and very powerful that unites us all. And, that is a basic desire to find meaning and purpose in our lives. It probably all started at the same time language was born because to understand words, sentences and language we need to create meaning. And,