The Bees Wees: One is good, many is better… The Book: Barry Libert and Jon Spector and thousands of Contributors; We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business To learn about the power of community-at-work look to the natural world. An individual bee,
The Book: Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006. Our Context During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence. It was thought impossible that a
The Four Hour JOLT! Business/Self development books bring to mind sheep in wolfs clothing; they’re a better fit with ‘auto-biography’ than the ‘fix it’ genre. What they represent is life experience pulled together, bowerbird style, into a personal ethic, philosophy, research paper, manual, etc. The unifying theme is: ‘buy my
Google have made a bucket-load of money from targeted ads. And, a really, really, really big bucket at that. By matching your search requests with related advertising they’ve made billions – one click at a time. Now, Amazon wants to walk down a similar path. Fast Company has reported that
One of the fun questions that is often asked at dinner parties and in light-hearted interviews is “Who would you most like to have dinner with?” The question conjures up the image of a bunch of important people sitting around the table and chewing the fat over a lively debate
If you’re not out to cause anything then you might as well go back to bed! What’s the point of your brand? What’s the reason it exists? What’s the spirit behind it? What stand are you taking? In our RAP, Brand Worship, we propose a branding plan for building a
We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from Douglas Adam’s The Culting of Brands. Here’s RAP 1, The Culting
Here’s our seventh slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog Life”: How will you manage your blog and your life? Here’s an octopus’ dozen of clues to manage your blog and your
The “We Blog” Issue of Book Rapper was derived from Michael A Banks’ book Blogging Heroes. In his book Banks interviewed 30 of the most influential bloggers on the web. The Book Rapper version compiled these into a series of RAPs, many of which we’ve offered as slideshows and featured
Here’s our sixth slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog About”: What should you blog about? The answer: Whatever. There’s a global readership out there and a virtual market for every topic.