13 Connect With Email

15 years ago

Part 13 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign relied upon Email's speed, currency and…

12 Lead by Example

15 years ago

Part 12 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama demonstrated his campaign in his actions. Obama’s…

11 Create Meaningful Content

15 years ago

Part 11 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama micro-segmented his audience to create relevant content.…

10 Define the Conversation

15 years ago

Part 10 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama defined what to talk about, what not…

Social Media Lesson 9 Analyse Everything

15 years ago

Part 9 of 27 Social Media Lessons From Barack Obama's Presidential Campaign The Obama Campaign systematically tested everything. Every email,…

8 Create Frequent small Campaigns

15 years ago

Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's two year campaign was broken into smaller…

7 Measure Engagement

15 years ago

Part 7 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign focused on Activity and Engagement. The…

6 Video Your Story into Life

15 years ago

Part 6 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Use Video to Document and Share Video was…

5 Blog To Share and Include

15 years ago

Part 5 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Lead With Your Blog Your blog is your…

4 Tell Your Story

15 years ago

Part 4 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Social Media is a vehicle for telling ongoing…