12 Lead by Example

Part 12 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama demonstrated his campaign in his actions.

Obama’s entire vision and campaign was based upon walking the talk.

This included:

1. Turning one-way directives into two-way interactions.
2. Bypassing the mass media and talking directly to supporters and voters – The announcement of Joe Biden as Vice President was made to supporters first via SMS.
3. Ensuring a welcoming tone was flavoured throughout the campaign –  Being inclusive and created a sense of  ‘We’  was pivotal to the supporters experience and all content was designed to reflect this.

Action : Be consistent and do the things you say you believe in.

Derived from Rahaf Harfoush, Yes We Did