18 Provide Portable Engagement

15 years ago

Part 18 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign provided the tools for supporters to…

17 Offer the Right Incentives

15 years ago

Part 17 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign enticed supporters with the things they…

16 Tap into the Existing

15 years ago

Part 16 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign was built on the shoulders of…

15 Go Neighbour To Neighbour

15 years ago

Part 15 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign used the phone as a crucial…

14 Mobilize Up Your Ladder

15 years ago

Part 14 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign created a ladder for supporters to…

13 Connect With Email

15 years ago

Part 13 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign relied upon Email's speed, currency and…

12 Lead by Example

15 years ago

Part 12 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama demonstrated his campaign in his actions. Obama’s…

11 Create Meaningful Content

15 years ago

Part 11 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama micro-segmented his audience to create relevant content.…

10 Define the Conversation

15 years ago

Part 10 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama defined what to talk about, what not…

Social Media Lesson 9 Analyse Everything

15 years ago

Part 9 of 27 Social Media Lessons From Barack Obama's Presidential Campaign The Obama Campaign systematically tested everything. Every email,…