8 Create Frequent small Campaigns

15 years ago

Part 8 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's two year campaign was broken into smaller…

7 Measure Engagement

15 years ago

Part 7 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Obama's Campaign focused on Activity and Engagement. The…

6 Video Your Story into Life

15 years ago

Part 6 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Use Video to Document and Share Video was…

5 Blog To Share and Include

15 years ago

Part 5 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Lead With Your Blog Your blog is your…

4 Tell Your Story

15 years ago

Part 4 of 27 Social Media Lessons From Barack Obama's Presidential Campaign Social Media is a vehicle for telling ongoing…

3 Focus on What Matters

15 years ago

Part 3 of 27 Social Media Lessons from Barack Obama's Presidential Campaign Obama's campaign was very clear on what was…

2 Design For Consistency

15 years ago

How to Build a Global Brand Barack Obama's Presidential Campaign in 2008 is a great example of how to build…

1 Marry Campaign and Structure

15 years ago

Part 1 of 27 Social Media Lessons from Barack Obama's Presidential Campaign The structure of your campaign reflects the values…

Leading With Social Media

15 years ago

Derived from Rahaf Harfoush, Yes We Did For the naysayers ‘Leading With Social Media’ may sound like an oxymoron. In…

BR Review : Yes We Did

15 years ago

The Book Rahaf Harfoush, Yes We Did : An Inside Look At How Social Media Built the Obama Brand, New…