What is a Manifesto?
What is a Manifesto? If we’re going to talk about creating a manifesto the rather obvious question is: What is a manifesto? The word ‘Manifesto’ comes from the latin word ‘manifest‘ which means ‘to make visible or to reveal‘. A manifesto reveals your intent. Most dictionaries define a manifesto as: A public declaration of intent. […]
The Manifesto Project
In our previous post, I declared 2011 The Year of the Manifesto. Manifestos are declarations of intent. And, this is my declaration for 2011. If all I did was sprout out ‘The Year of the Manifesto’, then my words would soon become very hollow. So, when you make a declaration you need to follow it […]
2011: The Year of the Manifesto
According to the UN, 2011 is the year of the forest. The Chinese will tell you it’s the year of the rabbit. And, Pantone will tell it’s the year of Honeysuckle, colour #18-2120. For you, what is 2011 the year of? What do you want to have happen? What do you want to change? What […]
Welcome to My World!
I’ve been blogging over at www.bookrapper.com/blog/ for the past couple of years… over 300 posts. And, now I’m swinging over to my own domain name, geoffmcdonald.com. From now on, all my new content will be posted here. Posts, E-books and Books My long term plan is to write at least one book each year. Yeah, […]
Sticky Change Example 7: The Power of Checklists
Here’s the 7th example in the Sticky Change series. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP10 we talked about building habits. And we explored pre-thinking our actions to ensure we covered all the necessary things we had to do. Atul Gawande uses checklists to […]
Sticky Change Example 6: Chunking and Juggling
The sixth instalment in our real world examples of changing behaviour… Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Want to learn how to juggle three balls? The key is to start with one ball. In this video, juggling superstar Jason Garfield shows you how by chunking […]
Sticky Change Example 5: Make Safety Interesting
Another instalment in our real world examples of changing behaviour… Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Are you a regular flyer on commercial airlines? How many times do you listen to the safety announcements? Most people don’t because they’re boring. Yet over 400,000 people have […]
Sticky Change Example 4: Michael Jordan and Failure
Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’ and about expecting failure. In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.
My Top Ten Favourite Books for 2010
These are my top ten favourite books for 2010… And, they’re not what you might expect. We rapped only 4 of the 10, so there’s a couple here that might surprise you… Roger Martin, The Design of Business This book changed how I see what I do. It married my love of design with the […]
Sticky Change Example 3: Lose Weight Through Visual Trickery
Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP9 we explored tweaking your environment as a means to changing your behaviour. One suggestion was to make it smaller. And, in this video Obesity expert Dr. David […]