How to Create Potent Public Products: Postcards
In our earlier post on The Holy Grail of Marketing we talked about the possibility of having your customers pay you to promote your services. Whilst this seemed like an outlandish notion, we suggested that creating public products is a simple way to achieve this. One of the simplest and cheapest way to create a […]
5 Atul Gawande : The Checklist Manifesto
Our sixth post in a series counting down the 10 most influential books I’ve read this year – 2011. Atul Gawande, The Checklist Manifesto: How to Get Things Right, Profile Books, London, 2010. Buy The Checklist Manifesto on Amazon Profoundly Simple The premise of this book is so profoundly simple it’s likely you’re going to […]
How to Reach the Holy Grail of Marketing
Profit or Cost? Is your website a marketing expense? Whilst I’m not an accountant or a tax expert, the answer is usually ‘yes’. However, what if your website earnt you money instead of costing you money? You’d take that offer every day wouldn’t you? The same applies to the rest of your marketing. Does it […]
6 Scott Belsky : Making Ideas Happen
Our fifth post in a series counting down the 10 most influential books I’ve read this year – 2011. Scott Belsky, Making Ideas Happen, Portfolio by Penguin, London, 2010. Buy Making Ideas Happen on Amazon Some books you read strengthen your strengths, whilst others minimise your weaknesses. For me, this book is the latter. It’s […]
Make Your Ideas Happen
Coming up with ideas is relatively easy compared to making them happen. And that’s the premise behind Scott Belsky’s book Making Ideas Happen. Buy Making Ideas Happen on Amazon In this slideshow from our Book Rapper webinar we explored simple strategies for filling the gap between your future vision and your current reality. Including: The […]
Webinar : How to Work From Virtually Anywhere
The Digital Nomad With the rise of laptops, mobile broadband and cloud computing we no longer need to be in our office to get things done. Welcome to the life of the digital nomad! It’s a lifestyle based on working where ever you are at that time. It might be working in your home-office, at […]
How to Create a Persuasive Webinar
I love the work of Chip and Dan Heath! I love their work so much I did not one, but two Book Rapper issues on their work. We rapped both of their bestselling books: Made to Stick and Switch. Made to Stick is all about designing your message so people get it – quick, easy […]
A Business Revolution: Free or Fee
Here’s the slides from our Book Rapper webinar derived from Chris Anderson’s Free. He’s the author of The Long Tail which we rapped in our first ever issue as Make Money From Niches. His book Free, is a few years old now. And, from chatting with clients and colleagues, it’s clear many have not incorporated […]
7 Ann Handley and CC Chapman: Content Rules
Our fourth post in a series counting down the 10 most influential books I’ve read this year – 2011. Ann Handley and CC Chapman: Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business (Book Website) Buy Content Rules on Amazon We previously reviewed this […]
Should I Do Social Media If My Clients Don’t?
A question that keeps popping up on our Ideas Marketing webinars and my personal conversations with coaching clients and colleagues is: Should I do social media if my clients don’t? I usually answer along these lines… Absolutely – we all can benefit from doing social media as a means to promoting, educating and selling to […]