8 Nancy Duarte: Resonate
Our third post in a series counting down the 10 most influential books I’ve read this year – 2011. Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences, John Wiley and Sons, New Jersey, 2010. In movies, the sequel rarely surpasses the original in quality and adoration. With books and authors, often the latter books […]
Twit Rapper: Obama Online
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
How To Create An Idea That Lasts Forever
Can you imagine living forever? Science has not yet uncovered the fountain of youth. And, there are clear signs of how to build an idea that could last an eternity. The Ideas Marketing Tree provides nine steps for you to have your ideas last forever… 1 Idea All ideas start as mere thoughts. Usually as […]
9 Gihan Perera: Webinar Smarts
Our second post in a series counting down the 10 most influential books I’ve read this year – 2011. Gihan Perera; Webinar Smarts: Power Secrets of Engaging, Profitable Webinars I made more money because I read this book Every year I aim to read 50 books. That’s one a week. I just love books… And, […]
Ideas Marketing: What is it?
There’s a famous story, or perhaps an urban legend, about George Eastman, the founder of Kodak. Legend has it he went into a sales meeting and was asking his sales team, “What do we sell?” The first reply and obvious answer was, “We sell cameras.” Then someone else said, “No, no, we sell photographs.” And, […]
Three Ways To Turn Your Customers into Experts
Bad Photos This is a rather bad photo that I took at a wedding one day. Normally, I don’t show people my bad photos. And that’s my point. We don’t normally show people our bad work. And equally no one is going to say ‘Hey! What camera are you using?” or if they are, they’re […]
10 Peter Fitzsimons: Kokoda
Our first post in a series of the 10 most influential books I’ve read this year – 2011. Peter Fitzsimons, Kokoda: The masterful and gripping account of Australia’s legendary Kokoda triumph – our most important battle; Hachette Australia; Sydney; 2004. Buy Kokoda on Amazon I don’t read too many books that aren’t related to business. […]
How to Inspire Your Customers To Buy
In our recent Book Rapper webinar we explored the key ideas in Simon Sinek’s book Start With Why. In particular we looked at: 1. How to re-ignite your passion, energy and drive for your business 2. How to use your business to fulfil your purpose in life 3. How to attract your ideal customers more […]
The Paperless Book – Part 2
Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently. I replied, he replied. And, then I replied again. Here’s what I wrote the second time… Read the first article: The Paperless Book – Part 1 One of the key references I look at in the conversation about new and old technologies […]
The Paperless Book – Part 1
Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently exploring the future format of The Paperless Book. He asked for some feedback and this is what I wrote… The Electronic Drawing Board I went through the same thinking process many years ago in my earlier career as an architect. I wrote […]