Marketing Trends – Cheap or Best
This is the sixth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource Marketing Trend #5: Scarce or Abundant Two Marketing Choices In the Old Marketing there was plenty of average products selling for average prices. Beige, beige […]
Marketing Trends: Scarce or Abundant
This is the fifth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice Marketing Trend #4: Strengthen and Outsource The Flip of Demand and Supply In the Old Marketing, some things […]
Ian Berry – Simplifying Leadership
Ian Berry In his corporate life, Ian was a State Manager for a Financial Services company overseeing 200 people and sales in excess of $100 million. Since leaving the corporate world Ian has become an expert in the leadership space. He is an author, speaker, blogger and mentor. Ian is also: Past National President of the […]
Strengthen and Outsource
Strengthen AND Outsource This is the fourth in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Marketing Trend #3: Slice and Dice From In-house to Global In the Old Marketing, it was hard to find good help. […]
Content Saturation – Content Creators
Previously we talked about the problem of content saturation and managing the amount of information you consume. And, then we shared seven suggestions for how to overcome content saturation when you’re the audience… Today, we want to view Content Saturation when you’re the one creating the content. In the age of Content Saturation, the challenge […]
Marketing Trends: Slice and Dice
This is the third in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Marketing Trend #1: What’s the Big Idea? Marketing Trend #2: Attract the Interested Where is the Profit? What is the most profitable part of your business? In the Old Marketing, one product line typically subsidised another and […]
Marketing Trends – Attract the Interested
Attract the Interested This is the second in a series of 14 marketing trends adapted form Seth Godin’s book Meatball Sundae. The first marketing trend was: What’s the Big Idea. The Old Marketing, was like panning for gold. The more silt you put in your pan the more likely you were to strike gold. ie, […]
Marketing Trends – Big Idea
What’s the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was given to those who advertised […]
Content Saturation: A Personal Guide
Previously we talked about the problem of content saturation and managing the amount of information you consume. And, here we share seven suggestions for how to overcome content saturation when you’re the audience… 1 You can’t win! Don’t try. The clever advertising campaign of the lotto companies suggest that you have to be in it […]
Irma Zimmermann: Online Branding
Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of: Design websites Social media technology Brand Identity Topic: Website and Online Branding Here are […]