The Ideas Marketing Seminar Series
Late last year we trialled a couple of 3 hour seminars. And, based upon this success we’re going to run some more… It’ll be a similar format to the previous seminars. They’ll be 3 hours in length. They’ll be run as small-group sessions with between 6-10 people. Two seminars will be held on each day. […]
Converge Face to Face and Online
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Most traditional businesses rely on face to face contact to attract customers and provide service. Today, technology focussed businesses do most of the marketing and service delivery online. Both are useful. And, together they’re potent. The Four Ps Meet […]
Seven Steps to Define Your Referral Touchpoints
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) If you’re going to start with the referral in mind and the lifetime value of the customer, then every single point of contact and influence with them needs to be considered. Here’s seven steps to include as you build […]
The Book Rapper Webinar Series 2012
Following from the success of our webinars from last year we’re launching a series of new webinars for this year. We will be continuing with our Book Rapper series of webinars. These will be complimentary webinars. You can attend and participate in the live events or if you register you can also listen to the […]
The Second Secret to Securing Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. In our previous post in this series we considered the need to Clarify Your Core Difference. And, the second is to get really clear on what you Ideal Customer looks like. […]
How to Create Your Visual Marketing Plan
A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that’s what we’ll be creating in […]
The First Secret to Securing Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) There are two critical elements of securing referrals. The first is to be really clear on what you do – and know how to communicate this in terms your customer will understand. Clarify Your Core Difference Your Core Difference […]
How to Build a Referral Culture
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Having a referral system may mean you’ll never have to make cold calls again. And, the even bigger opportunity is to build a great business. To do this design a referral culture that includes systems, processes and your team […]
Seven Principles for Building Referrals
Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) What makes you blow someone elses trumpet? What makes you refer someone or not? Where do you get most of your business from? If it’s referrals, do you have a method for making this happen or is it ad-hoc? […]
Book Rapper Review: The Referral Engine
The Book John Jantsch, The Referral Engine: Teaching Your Business to Market Itself; Portfolio, Penguin Books; New York, 2010. Précis A hands-on guide to have your customers generate new business leads on your behalf. Features • Examples galore : pluck the ones that work best for your situation. • Practical : apply this in the […]