The Future of Your Brain
This article is the Context piece from the Book Rapper issue: Eye Create. It provides a context for the book summary of Gregory Berns’ book Iconoclast. Exploring & Exploiting The golden age of discovery was in the 15th century as explorers boarded their ships to discover the rest of the world. Once discovered, the next […]
The Neuroscience of Innovation
The Book Gregory Berns; Iconoclast: A neuroscientist reveals how to think differently Speed RAP What makes true innovators so creative, so successful – and so rare? What makes them tick? And how can we learn to be a little more like them? In Iconoclast, Berns answers these timeless questions with surprising insights into the human […]
The Great Business Gestalt
How Web2.0 Has Merged Your Business, Your Customers And Your Competitors. The Book Amy Shuen; Web 2.0: A Strategy Guide Speed RAP The dividing line between where your business stops and starts just evaporated. You, your customers and your competitors have merged into one interconnected force. The Big Idea The five principles of Web 2.0 […]
The Real War on Talent
This article is the Context piece from the Book Rapper issue: Anti-Self-Help. It provides a context for the book summary of two books: Malcolm Gladwell’s Outliers and Geoff Colvin’s Talent is Overrated. Just over ten years ago, three executives from McKinsey and Co coined the phrase ‘The War For Talent’. It came out of a […]
How to Be a World Leader Using Social Media
This presentation was made to a Leadership Conference in Darwin in 2010. It was a five minute lightning talk. In this case I was limited to five minutes and 20 slides. It’s short, it’s fast and it’s based on Obama Online – a Book Rapper issue derived from Rahah Harfoush’s book Yes We Can. How […]
How to Succeed in 10,000 Hours
The Books Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated – A special issue double act! The Big Idea Success is not simply a function of talent. In fact, ‘natural’ talent may have very little to do with it at all. Speed RAP To be a world-class performer requires two specific factors: the community […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
Brand Worship
The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The BIG Idea We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. Speed RAP People queue overnight to be the first into the new […]
The Keys to Blogging from Top Bloggers
The Book Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008 The Big Idea Blogs are a media channel in their own right with their own rules for success. Speed RAP If you think that a blog is simply a time waster, or an easy outlet to […]
How to Give Your Idea a Potent Twist
The Book Chip and Dan Heath, Made To Stick: Why Some Ideas Take Hold and Others Come Unstuck; Random House; London; 2007. The BIG Idea Your greatest asset is your mind; your greatest advantage is the stickiness of your messaging. Speed RAP We’re all scientists in one way. We all have theories and hypotheses. We’re […]