Review: Sell Your Thoughts
Matt Church, Peter Cook and Scott Stein; Sell Your Thoughts; Harper Collins Publishers, Auckland, NZ; 2011. Disclosure This was a gift from one of the authors for my assistance with a small part of the text. Plus, I’m a former mentor and current ambassador for Thought Leaders. Even better, I get a plug as a […]
For Future Sake Presentation
This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning talk – I was limited to five minutes and a handful of slides. This is a post-event recording using Apple Keynote. For Future Sake – Presentation Transcript What are we going to do about our […]
How to Build Collaborative Communities
The Book Barry Libert and Jon Spector and thousands of Contributors, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business Speed RAP Bees do it; kids live it; grown-ups adopt it; smart business values it. Collaborative Communities are the near future now. Web 2.0 has enabled community building through […]
Brand Worship – The Culting Edge
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
The Four Hour Work Week Summary
The Four Hour Work Week Book Summary The Book Timothy Ferriss; The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion, London, 2007. The BIG Idea Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 […]
Top Ten Books to Read in 2012
Here’s my list of Top Ten Books To Read in 2012… Love to hear your thoughts as to what you’d add or delete to this list… WikiLeaks and the Age of Transparency Micah L Sifry Whilst there are a flood of books on Wikileaks, I chose this one because it appears to be dealing with […]
How to Thrive in the Digital Marketing Era
A quick review of Seth Godin’s book Meatball Sundae… The Book Seth Godin, Meatball Sundae, How New Marketing is Transforming the Business World (And How to Thrive In It), Piatkus Books, London 2008. Speed RAP The rules of Marketing have changed. Old Marketing was about selling average products to average people by interrupting them with […]
How to Think Right
The Book Daniel H Pink, A Whole New Mind, Allen and Unwin, Crows Nest, 2006 Speed RAP Logical, rational left-brain thinking is necessary yet no longer enough. The right brain skills of design, story telling, emotional empathy, the big picture, playfulness and creating meaning are the keys to succes BIG Idea Pink uses a great […]
Twit Rapper: Design Advantage
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
Five Ways to Create Your Theme for the Year
Previously we’ve talked about creating a theme for your year. And, I’ve shared my own theme of ‘retirement’. Now, it’s your turn… Here five tips for defining the theme for your year ahead. 1 The Obvious Is there an obvious theme? For instance, you’re about to quit your job, become a dad or publish a […]