The Seven Keys to Marketing Your Idea
Marketing a product or service is very different from marketing your idea. For starters, ideas are everywhere – what’s going to make you and your idea stand out? In this webinar you’ll learn: • The simplest way to define your idea • How to design projects that attract customers • How to build awareness around […]
The Ideas Marketing Book
I’m pleased to announce the launch of my new book! It’s called ‘Ideas Marketing: How to Design, Build and Sell Your Idea’. If you’ve been following my blog posts and webinars and seminars and workshops, then you’ll be familiar with some of the content. It takes you through the nine steps of the Ideas Marketing […]
Home Tweet Home: The Future of Twitter
This article is the Context piece from the Book Rapper issue: Twittergy. It provides a context for the book summary of Joel Comm’s book Twitter Power. Too Obvious! It doesn’t make sense! Who would have predicted that Twitter could take off in the way that it has? It’s too simple to make sense. Asking people […]
Book Rapper Summary: Your Referral Trumpet
The Book John Jantsch, The Referral Engine The Big Idea Too often referrals are a BTW – “By the way, got any referrals for me?” Yuck!!! Instead of tackily tacking it on the end of your service, start with the referral in mind. Build the expectation in your customer’s mind in advance. And, the business […]
Ideas Lunch: Turn Your Dream into Business
An inspirational story of turning an idea into a book, a business and a world trip. What started out as a throw-away line has become the life force that drives this amazing couple forward. Andrew and Sue O’Brien are the Couple On The Run. Their love of running – together – is the source of […]
How to Save The World
This article is the Context piece from the Book Rapper issue: Frog Power. It provides a context for the book summary of Steve Zaffron and Dave Logan’s book The Three Laws of Performance. World Peace In the good old days, it was politically correct to sit back and smile as the beautiful blondes in the […]
How to Take Giant Leaps in Your Performance
The Book Steve Zaffron & Dave Logan, The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life. Speed RAP The key to a breakthrough in your performance lies in seeing how your current situation is occurring to you. Change the context you are operating from and this will allow you to […]
Twit Rapper: Smart Growth
Twit Rapper was created as a spin-off from my Book Rapper book summaries. Book Rapper summaries take a leading business book and redesign it so you can read it in about 30 minutes. Twit Rapper takes these summaries and redesigns for you to read in FIVE minutes. They’re a series of 26 tweets in a […]
How to Engage Your Customers in Your Marketing Conversations
The Book Joseph Jaffe, Join the Conversation: How to Engage Marketing-Weary Customers with the Power of Community, Dialogue and Partnership Speed RAP Marketing communications has evolved. One way messages like advertising and PR are morphing into two-way conversations. It’s time to stop talking at your customers’ and start talking with them. Conversational Marketing is here. […]
How to Get Paid to Promote Yourself
The holy grail of marketing is to get paid to promote yourself. This magical scenario is more achievable than you might think. And, in this webinar you’ll learn: • Why books are dying • What t-shirts, sunglasses and motor cars have in common • Why a digital diary is significantly better than a paper one […]