Derived from : John Jantsch, The Referral Engine
Buy The Referral Engine on Amazon
There are two critical elements of securing referrals. In our previous post in this series we considered the need to Clarify Your Core Difference. And, the second is to get really clear on what you Ideal Customer looks like. A referral for the wrong customer can be worse than no referral at all.
Defining your ideal customer is important for two reasons:
If you want to be remarkable and talked about, you’ll need to take a stand. To achieve this sharpen your business focus: Add or reduce product features, provide service in a unique way and set interesting prices.
Not everyone is going to like this – and that’s the good news. It makes you more unique.
And it gives you an opportunity to blow other people’s trumpets too: ‘No, we don’t do that. However, I can recommend…’
• Who do you want to help? And, what do you want to achieve?
• Who do you love working with?
• Which customers do you wish you had more of?
• What qualities of these customers do you like most?
• Who DON’T you want as customers?
• What are the personalities of your Ideal Customer?
Buy The Referral Engine on Amazon
Here are ten personal mission statement examples from famous youtubers. They each have millions of…
What’s the difference between vision mission and purpose? And most importantly, what’s the best way…
Do you want some inspiration for your life? Here are 15 of the best Purpose…
Purpose synonyms are other words that have a similar meaning to purpose. And this is…
Previously, I shared 11 corporate purpose statement examples. I thought they were generic - many…
Today I’m sharing 11 purpose statement examples from global companies. You’ll know the companies but…