Design Stories
The allure of this TED talk by Yves Behar ‘Designing Objects That Tell Stories’ is that it brings together two powerful threads for me: Design is my lifelong passion Stories are my current focus This video is really a showcase of Yves Behar’s design work upto 2008 (The talk was presented February 2008). And, there […]
Why You Need Stories
Human beings are hard wired for stories – be it lounging around a campfire or being scared witless in a darkened cinema. Stories frame ideas, provide lessons, capture memories, create the future and connect us with our friends and family. And, in our world flooded with information and data they help us make sense of […]
Power Stories Summary
Power Stories At Book Rapper we’ve been scouring the planet for great books. In particular, things that are essential to being successful in business. And, we think stories is one of those essential business tools. Thus we’ve created: The Long Tale, How to use stories to build your brand, market with meaning & connect with […]
Susan Orlean Create Powerful Stories
Susan Orlean is a staff writer at the New Yorker, author of numerous books and author of the Skillshare course ‘Creative Non-Fiction’. In a recent interview with Mitch Joel on the Twist Image podcast (episode #434) she shares the key to creating powerful stories. The key is to be able to switch mindsets from learner […]
Stories, Legends and Communities with Andrew Melville
Our latest interview with Andrew Melville. Episode 019 of the Ideas Architect Podcast. Our Topic Andrew Melville is a master of communication. With a background as a journalist, in PR, as a radio show host, community worker and university lecturer he’s tackled communication from many angles. Add to this his empathy for and understanding of […]
Book Review: Power Stories
The Book Valerie Khoo Power Stories: The 8 stories you must tell to build an epic business John Wiley & Sons, Australia, 2013. PS: I bought my book last year, it was published in 2012, even though the books says 2013. Book Website PowerStoriesBook.com The Big Idea Stories connect human beings. And, therefore connect customers […]